Privacy policy

Last Updated: September 7, 2026

At Varenel, we believe privacy should be clear and understandable.

This Privacy Policy explains how Varenel, operated by Zhengzhou Naxian Department Store Co., Ltd. ("Varenel," "we," "us," or "our"), collects, uses, discloses, and otherwise processes personal information when you visit our website, create or use a customer account, make a purchase, contact us, interact with our marketing, submit content, or otherwise use our products and services.

It also explains the privacy choices and rights that may be available to you under applicable law.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Varenel.

Contact Information

When you make a purchase, create an account, contact us, or otherwise interact with Varenel, we may collect information such as:

Your name
Email address
Phone number, where provided or required
Billing address
Shipping address

Customer Account Information

Varenel offers Shopify-powered customer accounts.

If you create or use a customer account, we may process information associated with your account, including:

Name
Contact information
Saved addresses
Order history
Account preferences
Authentication and account-related information

Certain account functionality and authentication services are provided by Shopify.

Order and Transaction Information

When you make a purchase, we collect or receive information relating to your transaction, including:

Products ordered
Order value
Billing and shipping information
Order status
Payment and transaction status
Shipping and tracking information
Returns
Refunds
Replacements
Warranty-related information

Payment credentials and payment information are processed by Shopify and/or the payment providers made available through checkout.

Varenel may receive transaction confirmations, payment status, and limited payment-related information necessary to process and support your order, but payment providers may process certain payment credentials directly.

Customer Service Information

When you contact us, we may collect information you choose to provide, including:

Your order number
Contact information
The contents of your message
Photos or videos you send us
Information about shipping issues
Return and refund information
Product issue information
Warranty claim information
Other information necessary to respond to your request

Reviews and Other Content

Where these features are made available, you may choose to submit reviews, photographs, videos, comments, or other content relating to Varenel or our products.

Information you choose to submit through public review or content features may be displayed publicly.

Please avoid including sensitive or unnecessary personal information in content that you intend to make public.

2. Information Collected Automatically

When you visit or interact with our website, we, Shopify, and our service providers may automatically collect certain information using cookies, pixels, tags, similar technologies, and website or device technologies.

This information may include:

IP address
Browser type
Device type
Operating system
Device identifiers
General location derived from your IP address
Pages viewed
Links clicked
Products viewed
Search or browsing activity
Cart and checkout activity
Referring website or source
Date and time of visits
Interactions with our website
Advertising and marketing interactions
Technical and website performance information

We may use this information to operate Varenel, understand website usage, improve our services, maintain security, prevent fraud, analyze performance and, where permitted, personalize content and advertising.

3. Information We Receive From Other Sources

We may receive personal information from third parties that help us operate Varenel or provide services to you.

These may include:

Shopify
Payment providers
Shipping and fulfillment partners
Fraud-prevention and security providers
Analytics providers
Advertising and marketing partners
Email marketing and customer communication providers
Customer review or content platforms, where enabled
Social media and advertising platforms
Other service providers that support our store and business operations

The information we receive depends on the service involved and how you interact with Varenel or the relevant provider.

4. How We Use Personal Information

We may use personal information for the following purposes.

Providing Our Products and Services

We use personal information to:

Process and fulfill orders
Process transactions
Arrange shipping and delivery
Provide tracking information
Manage customer accounts
Process returns and refunds
Handle replacements and warranty claims
Communicate with you about your orders
Provide customer service
Maintain records relating to purchases and customer requests

Operating and Improving Varenel

We may use information to:

Operate and maintain our website
Understand how customers use our store
Analyze website and store performance
Improve products and services
Improve the shopping experience
Troubleshoot technical issues
Maintain business records
Measure the effectiveness of features and services

Security and Fraud Prevention

We may use information to:

Verify transactions
Detect potentially fraudulent or suspicious activity
Protect customer accounts
Protect our website and systems
Prevent misuse of our services
Maintain security
Enforce applicable terms and policies

Marketing and Advertising

Where permitted by applicable law and subject to your privacy choices, we may use information to:

Send marketing emails
Understand customer interests
Measure marketing performance
Measure advertising effectiveness
Create advertising audiences
Personalize advertising
Retarget visitors who have previously interacted with Varenel
Show advertisements that may be more relevant to you

Where enabled, advertising and analytics providers may include services offered by Google, Meta, TikTok, and Pinterest.

Legal and Compliance Purposes

We may process personal information where reasonably necessary to:

Comply with applicable law
Meet tax, accounting, and recordkeeping obligations
Respond to valid legal requests
Establish, exercise, or defend legal claims
Enforce our terms and policies
Protect the rights, property, safety, and security of Varenel, our customers, or others

5. Legal Bases for Processing

Where laws such as the European Union General Data Protection Regulation ("GDPR") or UK GDPR apply, we process personal information when we have an appropriate legal basis.

Depending on the activity, this may include the following.

Performance of a Contract

We process information where necessary to:

Fulfill your order
Process payment
Deliver your purchase
Manage your account
Provide customer service
Process a return or refund
Provide other services you request

Legitimate Interests

Where permitted by law, we may process information where necessary for legitimate business interests, including:

Operating and improving our business
Maintaining website security
Preventing fraud
Understanding website performance
Providing customer service
Protecting our rights

We consider the impact on your privacy when relying on legitimate interests.

Consent

Where required by law, we rely on consent for activities such as:

Certain non-essential cookies
Certain analytics technologies
Certain personalization technologies
Targeted or personalized advertising
Marketing communications

Where processing is based on consent, you may withdraw your consent at any time, subject to applicable law.

Legal Obligations

We may process personal information where necessary to comply with legal, regulatory, accounting, tax, or other obligations.

6. Shopify and Shopify Network Intelligence

Our online store is hosted by Shopify.

Shopify provides technology and services that allow us to operate Varenel, including ecommerce functionality, checkout, customer accounts, security, analytics, fraud prevention, and other commerce-related services.

Shopify therefore processes personal information when you visit, interact with, or make a purchase from Varenel.

Shopify Network Intelligence

Varenel has Shopify Network Intelligence enabled.

When Shopify Network Intelligence is enabled, Shopify may securely use information relating to customer interactions with Varenel together with information from interactions with other Shopify merchants and with Shopify to generate insights and provide advanced features known as Enhanced Services.

Depending on the Shopify services and features being used, these services may support activities such as:

Store and customer personalization
Improved commerce experiences
Fraud prevention and security
Store performance
Analytics and measurement
Advertising and advertising optimization

As part of providing Shopify services and Enhanced Services, information may be disclosed to Shopify and other service providers or partners, including parties that may process information in countries different from the country where you live.

Your privacy choices described below may affect how information from your interactions with Varenel is used by Shopify Network Intelligence.

For more information about how Shopify processes consumer personal information, please review:

Shopify Consumer Privacy Policy

Certain privacy rights relating directly to Shopify's processing can also be exercised through:

Shopify Privacy Portal

7. Cookies and Similar Technologies

We, Shopify, and our service providers may use cookies, pixels, tags, and similar technologies to operate Varenel and understand how our website is used.

These technologies may generally fall into the following categories.

Necessary Technologies

Necessary technologies support essential functions such as:

Shopping cart functionality
Checkout
Customer accounts
Website security
Fraud prevention
Basic website functionality

These technologies may be necessary for the website to operate.

Analytics Technologies

Where enabled and permitted, analytics technologies help us understand:

Website traffic
Website performance
Visitor interactions
Conversion activity
How customers navigate Varenel

Where enabled, analytics services may include Google Analytics and related Google services.

Advertising Technologies

Where enabled and permitted, advertising technologies may help us:

Measure advertisements
Measure conversions
Understand advertising performance
Build advertising audiences
Retarget visitors
Provide advertising based on interests or previous activity

Where enabled, advertising technologies may include services provided by Google, Meta, TikTok, Pinterest, and other advertising providers.

Personalization Technologies

Where permitted, certain technologies may be used to personalize your shopping or advertising experience based on interactions with Varenel, Shopify, or other services.

8. Cookie Preferences and Consent

Varenel uses Shopify's customer privacy tools, including a Cookie Banner, in configured regions.

Where consent is required, you can choose whether to allow certain non-essential cookies and similar technologies.

You can review or change your cookie choices through the Cookie Preferences controls available through our website.

If you decline non-essential cookies in a region where consent is required, certain analytics, personalization, and advertising technologies may not operate or may operate differently.

Your ability to browse Varenel and make a purchase does not depend on accepting optional advertising cookies, although some optional functionality or personalization may be affected.

When Shopify Network Intelligence is enabled, Shopify also uses applicable consent choices made through Shopify's customer privacy tools when determining whether device data from your interaction with Varenel may be used for non-essential purposes.

9. Targeted Advertising, Sale, and Sharing

Varenel does not sell personal information for monetary consideration.

However, certain privacy laws use broader definitions of terms such as "sale," "sharing," and "targeted advertising."

For example, the use of advertising pixels, audience services, cross-site advertising technologies, or certain Shopify Enhanced Services may be considered "sharing," a "sale" for other valuable consideration, or processing for targeted advertising under applicable law even when no money is paid for the personal information itself.

Where enabled and permitted, Varenel may use information about your interactions with our website for advertising and measurement through partners such as Google, Meta, TikTok, Pinterest, Shopify, and other advertising service providers.

Where applicable, you can opt out of covered sale, sharing, or targeted advertising activities through our Shopify-powered privacy choice page:

Your Privacy Choices / Data Sharing Opt-Out:

https://varenel.com/pages/data-sharing-opt-out

Your available choices depend on your location and applicable law.

10. Global Privacy Control

Where required by applicable law and supported through our Shopify customer privacy settings, we recognize qualifying Global Privacy Control ("GPC") signals.

For visitors in regions where our Data Sharing Opt-Out Page applies, a qualifying GPC signal may be treated as a request to opt out of applicable:

Sale of personal information
Sharing of personal information
Targeted advertising

When applicable, these choices are also communicated to supported Shopify services, including Shopify Network Intelligence.

GPC generally applies to the browser or device from which the signal is sent.

11. Email Marketing

If you choose to receive marketing communications from Varenel, we may use your email address and related information to send you communications such as:

Product updates
New arrivals
Offers
Promotions
Brand news
Other marketing communications

We may use email marketing and customer communication service providers to deliver and measure these communications.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our marketing messages.

Even if you unsubscribe from marketing communications, we may still send non-marketing communications relating to:

Orders
Customer accounts
Shipping
Returns
Refunds
Customer service
Security
Other transactional matters

Varenel does not currently use SMS for marketing communications.

12. How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate Varenel and provide our services.

Shopify

We disclose and make information available to Shopify as necessary to operate our Shopify-powered store and provide Shopify services and Enhanced Services as described above.

Payment Providers

Payment providers may process information necessary for:

Payment authorization
Transactions
Fraud checks
Refunds
Other payment-related services

Shipping and Fulfillment Partners

We may provide information such as your:

Name
Shipping address
Contact details
Order information

to shipping, logistics, and fulfillment partners where necessary to deliver your purchase.

Analytics Providers

Where enabled, analytics providers may process information relating to website traffic, performance, and customer interactions.

Advertising Partners

Where enabled and permitted, advertising partners may process information to:

Measure advertising
Measure conversions
Build audiences
Personalize advertising
Provide targeted advertising

Marketing and Communication Providers

We may use third-party providers to assist with email marketing and customer communications.

Review and Content Providers

Where review or user-generated-content functionality is enabled, service providers may process information necessary to collect, manage, or display reviews and content you choose to submit.

Professional Advisers

We may disclose information where reasonably necessary to professional advisers such as:

Accountants
Lawyers
Auditors
Insurers
Other professional consultants

Government and Legal Authorities

We may disclose information when reasonably necessary or required to:

Comply with law
Respond to legal process
Respond to regulatory requirements
Respond to valid governmental requests
Protect legal rights or safety

Business Transactions

If Varenel or the business operating Varenel is involved in a merger, acquisition, restructuring, financing, bankruptcy, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

13. International Data Transfers

Varenel serves customers internationally and uses Shopify and other service providers that may operate in multiple countries.

As a result, personal information may be transferred to, stored in, accessed from, or processed in countries outside the country where you live.

These countries may have privacy laws that differ from those in your jurisdiction.

Where required by applicable law, appropriate safeguards are used for international transfers of personal information.

Shopify and certain third-party providers maintain their own international data-transfer arrangements and privacy safeguards.

14. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including legal, accounting, tax, fraud-prevention, security, and dispute-resolution requirements.

The appropriate retention period may depend on factors including:

The type of information
Why it was collected
Whether you maintain a customer account
Whether a transaction remains active
Applicable legal requirements
Accounting or tax obligations
Fraud-prevention and security needs
Potential disputes or legal claims

When personal information is no longer reasonably necessary, we may delete or anonymize it in accordance with applicable requirements.

15. How We Protect Personal Information

We use reasonable administrative, organizational, and technical measures designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

We also rely on security measures maintained by Shopify and other service providers that process information on our behalf or in connection with our services.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

We therefore cannot guarantee absolute security.

You are also responsible for maintaining the security of your customer account and authentication information.

16. Your Privacy Rights

Depending on where you live and which laws apply, you may have rights relating to your personal information.

These may include the right to:

Request access to personal information
Request correction of inaccurate information
Request deletion of personal information
Request restriction of certain processing
Receive certain information in a portable format
Object to certain processing
Withdraw consent where processing is based on consent
Opt out of certain targeted advertising
Opt out of certain sales or sharing of personal information
Appeal certain privacy-request decisions where applicable
Lodge a complaint with an applicable privacy or data protection authority
Exercise applicable privacy rights without unlawful discrimination

These rights are not absolute and may be subject to exceptions under applicable law.

For example, we may need to retain certain information to:

Complete transactions
Maintain legally required records
Meet tax or accounting obligations
Prevent fraud
Protect security
Establish or defend legal claims

17. How to Exercise Your Privacy Rights

To submit a privacy request relating to information processed by Varenel, contact us at:

Email: service@varenel.com
Phone: +86 181-3562-2711

Please describe the privacy request you would like to make.

We may need to verify your identity before completing certain requests.

We will use information submitted for verification only as reasonably necessary to process and respond to the request.

Where permitted by applicable law, an authorized agent may submit certain requests on your behalf. We may request information necessary to verify the agent's authority.

You may also use the privacy controls available through our website.

Cookie Preferences:
Use the Cookie Preferences control available through our website or footer where displayed.

Data Sharing / Targeted Advertising Opt-Out:

https://varenel.com/pages/data-sharing-opt-out

18. Privacy Choices Relating to Shopify

Because our store is hosted by Shopify and Shopify Network Intelligence is enabled, Shopify may process certain personal information in connection with Shopify services and Enhanced Services.

Some privacy requests involving information Shopify processes on behalf of Varenel can be initiated by contacting Varenel.

Certain rights relating to Shopify's own processing may also be exercised directly through the:

Shopify Privacy Portal

Through Shopify's privacy controls, eligible users may be able to request actions such as:

Accessing certain personal information held by Shopify
Deleting certain personal information
Limiting certain uses of information for advertising
Exercising other available Shopify privacy choices

If you submit an applicable deletion request to Varenel, information subject to that request may also be deleted from Shopify Network Intelligence in accordance with Shopify's applicable processes.

For further information, review the:

Shopify Consumer Privacy Policy

19. European Economic Area, United Kingdom, and Switzerland

If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction providing similar data protection rights, you may have rights including:

Access
Correction
Erasure
Restriction
Data portability
Objection
Withdrawal of consent

Where consent is required for certain cookies, personalized advertising, or similar processing, you may provide or withdraw that consent through our available Cookie Preferences controls.

Where Shopify processes information for Enhanced Services, you may also use the Shopify Privacy Portal to learn about and exercise applicable rights relating directly to Shopify's processing.

You may also have the right to lodge a complaint with the data protection or privacy authority responsible for your jurisdiction.

Where processing is based on consent, withdrawing consent does not affect processing that occurred lawfully before consent was withdrawn.

20. U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on the law and whether it applies to Varenel, these rights may include:

The right to know or access personal information
The right to correct inaccurate personal information
The right to request deletion
The right to obtain a copy of certain information
The right to opt out of certain sales of personal information
The right to opt out of certain sharing of personal information
The right to opt out of targeted advertising
The right to limit certain uses of sensitive personal information where applicable
The right to appeal certain privacy decisions
The right not to receive unlawful discriminatory treatment for exercising privacy rights

Where applicable, you can use our Data Sharing Opt-Out Page to exercise certain sale, sharing, or targeted-advertising opt-out rights:

https://varenel.com/pages/data-sharing-opt-out

Where required by applicable law, qualifying Global Privacy Control signals may also be processed as an opt-out request.

21. Children

Varenel is not intended for children, and we do not knowingly collect personal information from children as defined by applicable law.

If you believe a child has provided personal information to us in circumstances prohibited by applicable law, please contact:

service@varenel.com

We will review the request and take appropriate action where required.

22. Third-Party Websites and Services

Our website may contain links to websites, social media platforms, payment services, or other services operated by third parties.

Those services may maintain their own privacy policies and practices.

Varenel is not responsible for the privacy practices of third-party websites or services that we do not control.

We encourage you to review the privacy information provided by those third parties before providing personal information directly to them.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

Our business
Our products and services
Shopify functionality
Third-party technologies or providers
Our privacy practices
Legal or regulatory requirements

When we update this Privacy Policy, the Last Updated date at the top of this page will be revised.

Where required by applicable law, we may provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically.

24. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a request relating to your personal information, please contact us.

Varenel
Operated by: Zhengzhou Naxian Department Store Co., Ltd.